Prior to the start of this campaign, Basic Brands acquired the OMAX family of vitamins and supplements. This led to them seeking to not only revitalize digital advertisements for its established brand, but also for the newly integrated OMAX brand. This first set of examples I created showcases a lifestyle theme for the campaign.
To complement the lifestyle-themed display ads, I added to our strategy by retrofitting the lifestyle ads to include featured products. These product spotlights, which included a concise call to action, ensured a comprehensive and compelling marketing approach.
The final piece to this three-tiered marketing approach involved the development of a ‘dynamic’ ad template. Set apart by its automated content and promotion adjustments tailored to the viewer, this ad format seamlessly integrates a product image with descriptive copy and pricing information for a very straightforward presentation.
